Bulk SMS gateway API: making bulk messaging easy

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Every business has its distinct traits and needs. While some of these units belong to the manufacturing industry, some interact directly with end-users and customers. By using an efficient Bulk SMS gateway API each of these units can easily implant bulk SMS services in their business architecture and interact with their target audience using short message services. 

Recognizing a bulk SMS gateway API


In simple words, an API is an application interface that allows interaction and exchange of information between two or more computing devices. In the same light, SMS gateways APIs are used by business units to establish a communication link between business software and bulk SMS systems. Once this communication link is set, former software is privileged to send and receive millions of bulk SMS to/from business audiences across the globe. 
Talking about target audiences, every business unit has its own set of assemblage to whom it wishes to send bulk SMS. Therefore, for some units target audience may be end-customers and potential leads, whereas for the B2B industry the target audience may be other business units. Similarly, for schools and educational institutions, students, teachers and institution staff, parents, etc may prove to be potential SMS recipients. To cater such combination of audience, all that a business unit needs is SMS gateway and services from the best bulk SMS gateway provider in India.   
SMS gateway for your business bulk SMS
Bulk messages are broadly classified into two main categories namely promotional bulk messages and transactional bulk SMS. Depending upon the business requirement, the proposed institution can choose for either or even both kinds of SMS services. 
Depending upon the above-mentioned services best Bulk SMS gateway provider in India offer their business clients with following kinds of SMS gateways for SMS trans-reception. 

  1. Promotional Bulk SMS gateways

The mass messages that are sent with the intent of informing recipients about new offers, products and services, seasonal discounts, etc. are termed as promotional bulk SMS. Inlined with the name, the major purpose of such messages is to promote the business. Therefore, promotional SMS have a huge number of the target audience in comparison to other bulk SMS. To ensure error-free SMS deliveries to above-mentioned target audience bulk SMS gateway providers offer business units special SMS gateways. These gateways are tested to handle high SMS loads/traffic yet yield prompt results. 

  1. Transactional bulk SMS gateways

Contrary to the former kind of SMS, transactional messages are sent with a soul objective of updating SMS recipients with essential information. This information can be regarding the latest transaction performed with the institution, goods delivery, OTP SMS, etc. Transactional SMS are sent to specific, often individual mobile users. Comprehending with the messages being sent, transactional bulk SMS gateways are designed to route sent/received bulk SMS via fastest available routes. 
For example, an end-user is supposed to receive OTP for a given transaction. Since there is a time constraint, this message must reach the user in no time. Routing transactional bulk SMS via dedicated/fastest route helps the business in prompt message deliveries. 
With appropriate bulk SMS gateway APIs, the business can send both kinds of above-mentioned SMS without any technical challenges. It is often advised to wisely choose your SMS gateway API provider to enjoy seamless benefits of bulk SMS services.

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